I'm a soccer fan. I don't watch much US soccer, mostly because compared to international play, it's just second rate. I was uninterested in all the hoopla about David Beckham coming to play in the states, again, I don't follow MLS, and most of the hype had to do with his celebrity, not his skill.
Mike DeCourcy in the Sporting News has a nice commentary on Beckham, and why the media, specifically the sports media, might be well served to pay a little more attention to the sportsmanship instead of the celebrity.
The celebrity will get old, quick.