I'm a customer of blockbuster. I read the new agreement regarding 'No Late Fees' they heavily advertised. Clearly, the deal wasn't all that good once you read the contract amendment, which, as someone with an education level higher than the 3rd grade, I did.
Apparently, most states and a court assume I AM that stupid.
The agreement materials with Blockbuster are perfectly clear. Keep the DVD for too long, they assume you wanted to buy it. Humorous to me, and certainly not quite the deal they advertised, but technically, there is no longer a late fee.
If you are too stupid to read the agreement, you deserve to pay the $1.25.
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