Beer as a learning aid

When I was an undergrad, I had a professor (for the life of me, I can't remember his name), who taught an entire semester of Intermediate Price Theory in terms of Beer, Pizza, and time.

For a 19 year old Econ minor, this was quite effective. I loved that class. (This same professor took us un a field trip to a bar when I was a senior. Racers Cafe was his hangout, and he wanted the owner to talk to us about entrepreneurism, craft beer, and running a small business. Racers became one of my favorite bars, and stayed one until I moved into Fells Point and started going to Max's.)

Well, here is an article showing how well Beer is suited to teach us.

Edit: Remembered his name - Ross Fabricant. Looked him up, he's in Florida.