Records?

Brandon Berg has a nice easy reading post at Catallarchy on why record profits and record Dow Jones levels really don't mean all that much; and how easy it is to use 'records' in a story to make it sound more meaningful or more sinister than it really is.

Another point in light of what Congress is probably going to do to Evil Big Oil by taxing 'windfall' profits... consideration of return on investment and profit margins should be paramount. All we hear is 'record profit of 89 bazillion dollars,' we don't hear that's the same profit margin as pretty much every other successful company out there.